Photos from Blair’s hot superbowl party coming next week!!
HOW MANY DEATH WINGS CAN YOU LIVE THROUGH THIS WEEKEND??
Our 2nd edition catalog is going to press. Stay tuned for the latest.
OUR 1ST EXTREME NEWS CONTEST TO BE ANNOUNCED IN NEXT WEEK’S EXTREME NEWS!! STAY TUNED!!
Hope you had a great week and are enjoying our brand new newsletter — the response to our first issue was incredible. We heard from so many amazing chili heads all around the world. Thanks for all your great messages!!
So, the heat is on… expect Extreme News to show up in your mailbox every Friday!! Some lucky winners will have their recipes featured in Extreme News – as many other recipes as possible will be posted on the new Recipes Blog.
Well, I’m getting ready for a big Superbowl Party, with some amazingly hot Louisiana gumbo and Death Rain Cajun chips in honor of the Saints along with some super hot Death Wings, chips, and dips!! What’s happening at your superbowl party? I want to know!!!
Keep it spicy!
FEATURED DISH: GOLDEN DEATH SHRIMP
GOLDEN DEATH IS COMING SOON!!! WE CAN’T WAIT TO SHARE IT WITH YOU. YOU’RE GONNA LOVE IT!!
DEATH SAUCE MERCHANT OF THE WEEK
MARS’ CHEESE CASTLE
Pictured above is Tyson of Mars’ Cheese Castle
Mars’ Cheese Castle, in Kenosha, Wisconsin, is definitely an “unforgettable stop” for visitors traveling between Chicago and Milwaukee. Mars’ has been dedicated to selling gourmet items since 1947, including a full-range of deluxe Wisconsin cheeses, natural smokehouse meats, fine bakery items, and specialty gifts. They have proudly carried a full line of Blair’s Sauces and Snacks for over 15 years! Congratulations to Mars’ Cheese Castle for being our 2nd Death Sauce Merchant of the Week!!
Gary, our Director of Global Sales, just had a great chat with Tyson, Mars’ Assistant General Manager and Buyer, about their long-standing relationship with Blair’s. Tyson remarked that, “Blair’s flavor is unparalleled, no comparison to other hot sauces! Blair’s has great flavor with the HEAT!!” Mars’ literally started selling out Blair’s by accident! A bottle of After Death was once knocked off a high shelf and broken on the ground. Tyson remembered an old bartending trick for cleaning up and grabbed some Vodka to neutralize the mess! Low and behold, a GREAT aroma filed the store. Thus, the beginning of Mars’ infamous Bloody Mary with Blair’s!! This signature drink brings fans in from all over and Tyson shared, “after having an After Death Bloody Mary, my customers FEEL ALIVE!!!”
Tyson sees the hot sauce market as growing due to the addictive nature of hot sauce. “People are enjoying the burn and the endorphin release that comes with it and before too long, they are addicted.” He also equates hot sauce to Pistachios! “You dive into a bag and you will either eat one and not touch the rest…or you will eat the whole bag! That sums up trying Blair’s; once you start, you will not stop!”
Thank you to all of the great people at Mars’ Cheese Castle for all that you do!
DEATH SAUCE AROUND THE GLOBE
“These are seriously the hottest chips I have ever tasted in my life!! They were new in our snack machine at work so I figured I would give them a try… Instantly my mouth was on FIRE….My face is flush, breaking out in a light sweat and I kept checking my tongue to see if blisters were popping out. I am not complaining-these chips ROCK!! I made everyone else in the office try them (just to see the look of “OHMYGAH!” on their faces.) Tee-hee-hee!! Keep up the good work!! Thanks- Jennifer”