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chille Pepper Magazine

Blair's Death Rain
Rolling Stone Magazine
Imagine Dresden in a bottle and you're approaching the blitzkrieg strength of Blair's Death Rain - "The hottest dry spice," the packaging half-brags, "on Planet Earth." Part of a line of seasonings aimed at those who like pain with their fries (Death, Sudden Death, After Death), Death Rain is 70 times hotter than a jalapeno. Death Rain's inventor has to wear a protective suit and a respirator when he mixes the stuff. To those who'd walk with fire, Death Rain's label includes this cautionary note: "Avoid any and all contact with sensitive body parts." Napalm, anyone?

Scary Spice
New York Daily News
Blair has what is perhaps an unusual goal for a maker of food products: He wants to hurt you. And he wants you to enjoy it. Blair is the mastermind behind Blair's Death Sauces, a growing line of nuclear concoctions so potent they make Tabasco look like peppermint ice cream. So potent that Blair has to wear a body suit and a respirator to make them in his Highlands, NJ headquarters. So potent that he says his Sudden Death sauce matches any on Earth for sheer firepower. "Absolutely," he says. "I'll put my Sudden Death next to anything." Read More